AI Amazon account management for private-label brands

Find the leaks.
Approve the fixes.

SellerForge reads your Amazon account, prices every profit leak in dollars, and stages each eligible fix inside the controls you choose.

Hover over any tile for more information

Find my profit leaks
01Connect
02SellerForge reads, prices & stages
03You approve
Amazon Selling Partner API

Your account, read in full.

Imports · Orders · fees · inventory · health

Sales, fees, returns, inventory, reimbursements and account-health signals import over Amazon’s official Selling Partner API — read-only, so nothing in Seller Central can change from this connection.

Read-onlyOfficial Amazon authorizationEncrypted in transit & at rest

SellerForge never asks for your Seller Central password.

Amazon Ads API

Every dollar of spend, priced.

Imports · Campaigns · search terms · spend

Campaigns, targets, search terms and placements are read daily, so wasted spend shows up as a dollar figure — “$412 on 3 targets with zero orders” — not a vague suggestion.

Read-only by defaultChanges only in the control you chooseUndo built in
Document Vault

Context only you have.

Imports · Invoices · SOPs · supplier docs

Upload invoices, supplier agreements, SOPs and compliance documents. Plans of Action and recommendations then reflect your real business instead of a generic seller.

Private to your accountEncryptedNever shared
Slack integration

The brief, where your team already is.

Imports · Alerts · daily digest · spend flags

Account alerts, the daily profit digest and intraday spend flags post to the channel you choose. Read it in Slack, act in SellerForge.

OptionalLive todayAlso: signed webhook → Zapier, Teams, Discord
Coming soon · read-only connectors

Off-Amazon, in the same brief.

Planned read-only connectors for Google, Meta and Walmart, so off-Amazon ad spend and Walmart sales can be priced into the same daily profit brief.

Read-onlyComing soon

Not available yet — shown so you can see where the platform is heading.

Know the number

Recover profit

  • True-Profit P&LMargin after Amazon fees, PPC, returns, VAT and hidden losses — per ASIN.
  • Reimbursement ClaimsDetects lost, damaged and fee-overcharge candidates Amazon owes you.
  • Live Orders & unit economicsToday’s orders with real contribution margin, not just revenue.
Every fix staged inside the control you choose
Control advertising

Cut ad waste

  • PPC CommandCampaign health, TACoS and the exact targets burning budget.
  • Search TermsWasted terms priced in dollars, with staged negatives.
  • Dayparting & PlacementsBid and placement fixes, previewed before they run.
Every fix staged inside the control you choose
Protect the account

Protect account

  • Account HealthAHR, ODR, late-shipment and policy risks flagged before Amazon acts.
  • POA Builder & Document VaultPlans of Action drafted from your real documents, for your review.
  • Forecasting & Alerts CenterStockout safeguards, Buy Box flags and a daily digest.
Every fix staged inside the control you choose
Grow the catalog

Rank & convert

  • Listing Builder + AuditScores every listing and drafts stronger copy from your keyword data.
  • Keyword IntelligenceWhere you rank, what you’re missing, what it would be worth.
  • Voice of CustomerReview themes and customer language turned into listing fixes.
Every fix staged inside the control you choose
Example account · sample data
Scan complete

Today's profit brief

SellerForge anvil
Recoverable claims214 candidates found

$3,412

PPC waste176 wasted terms

$1,180 /mo

Listing conversion6 listings losing units

6 ASINs

Account risks2 health alerts pending

2 open

Staged action
Pause 3 wasted targets
Review fix
SellerSmithPowered by Claude
Ads data loaded
Which search terms are bleeding money this week?
3 targets spent $412 with zero orders in 30 days. Pausing them saves about $1,180/mo.
Staged fixPause 3 wasted targets
ControlAsk me before acting
Ask me before acting · logged · undo built in
01Connect
Amazon Selling Partner API

Your account, read in full.

Imports · Orders · fees · inventory · health

Sales, fees, returns, inventory, reimbursements and account-health signals import over Amazon’s official Selling Partner API — read-only, so nothing in Seller Central can change from this connection.

Read-onlyOfficial Amazon authorizationEncrypted in transit & at rest

SellerForge never asks for your Seller Central password.

Amazon Ads API

Every dollar of spend, priced.

Imports · Campaigns · search terms · spend

Campaigns, targets, search terms and placements are read daily, so wasted spend shows up as a dollar figure — “$412 on 3 targets with zero orders” — not a vague suggestion.

Read-only by defaultChanges only in the control you chooseUndo built in
Document Vault

Context only you have.

Imports · Invoices · SOPs · supplier docs

Upload invoices, supplier agreements, SOPs and compliance documents. Plans of Action and recommendations then reflect your real business instead of a generic seller.

Private to your accountEncryptedNever shared
Slack integration

The brief, where your team already is.

Imports · Alerts · daily digest · spend flags

Account alerts, the daily profit digest and intraday spend flags post to the channel you choose. Read it in Slack, act in SellerForge.

OptionalLive todayAlso: signed webhook → Zapier, Teams, Discord
Coming soon · read-only connectors

Off-Amazon, in the same brief.

Planned read-only connectors for Google, Meta and Walmart, so off-Amazon ad spend and Walmart sales can be priced into the same daily profit brief.

Read-onlyComing soon

Not available yet — shown so you can see where the platform is heading.

02SellerForge reads, prices & stages

SellerForge reads every source

Every finding gets a dollar figure, a severity and a staged fix — delivered as a daily brief.

Example account · sample data
Scan complete

Today's profit brief

SellerForge anvil
Recoverable claims214 candidates found

$3,412

PPC waste176 wasted terms

$1,180 /mo

Listing conversion6 listings losing units

6 ASINs

Account risks2 health alerts pending

2 open

Staged action
Pause 3 wasted targets
Review fix
03You approve · tap to expand
  • True-Profit P&LMargin after Amazon fees, PPC, returns, VAT and hidden losses — per ASIN.
  • Reimbursement ClaimsDetects lost, damaged and fee-overcharge candidates Amazon owes you.
  • Live Orders & unit economicsToday’s orders with real contribution margin, not just revenue.
Every fix staged inside the control you choose
  • PPC CommandCampaign health, TACoS and the exact targets burning budget.
  • Search TermsWasted terms priced in dollars, with staged negatives.
  • Dayparting & PlacementsBid and placement fixes, previewed before they run.
Every fix staged inside the control you choose
  • Account HealthAHR, ODR, late-shipment and policy risks flagged before Amazon acts.
  • POA Builder & Document VaultPlans of Action drafted from your real documents, for your review.
  • Forecasting & Alerts CenterStockout safeguards, Buy Box flags and a daily digest.
Every fix staged inside the control you choose
  • Listing Builder + AuditScores every listing and drafts stronger copy from your keyword data.
  • Keyword IntelligenceWhere you rank, what you’re missing, what it would be worth.
  • Voice of CustomerReview themes and customer language turned into listing fixes.
Every fix staged inside the control you choose
04Adaptive automations
SellerSmithPowered by Claude
Ads data loaded
Which search terms are bleeding money this week?
3 targets spent $412 with zero orders in 30 days. Pausing them saves about $1,180/mo.
Staged fixPause 3 wasted targets
ControlAsk me before acting
Ask me before acting · logged · undo built in
Find my profit leaks
7-day free trial No credit card Official Amazon authorization You choose how eligible changes run

SellerForge platform proof

More than 700,000 seller ASIN records analyzed

seller–ASIN records analyzed

Across connected Amazon accounts

Data-backed snapshot · refreshes daily

More than 1 million 660 thousand dollars in seller savings identified

seller savings identified

Detected FBA claims + zero-order ad spend + modeled stockout exposure. Verified August 20, 2026.

<5 min

typical time to first staged dollar-sized fix

Typical account; larger catalogs can take longer.

More than 480 modeled operator hours saved modeled operator hours saved

Across trial and paid usage · based on 1,136 completed uses and outputs · methodology estimate

Trusted by over 100 brands

SellerSmith · your Amazon operating copilot

Ask the account.
Get evidence, not guesses.

SellerSmith reads the connected view you are already in, analyzes the underlying data, and turns the answer into a guarded next step.

01 · Ask in plain English

Start with the money question

“Which search terms are bleeding money this week?” SellerSmith keeps the question grounded in the current account and module.

02 · Analyze the real data

Watch it interrogate the account

Campaigns, search terms, orders, organic rank, and inventory context are checked together, so the answer is more than a generic AI opinion.

03 · See the evidence

Get dollars, scope, and confidence

SellerSmith answers with the financially material finding, the evidence window, and the exact records behind it.

04 · Choose the next move

Preview the fix and choose its control

This example uses Ask me before acting, with the affected campaigns and supporting evidence visible before approval.

SellerSmith

Powered by Claude

Advertising data loaded

Example accountLive context · search terms
Which search terms are bleeding money this week?
Campaigns34
Search terms12,481
Orders7 days
InventoryLoaded
Ask about profit, ads, inventory, account health

One operating layer.
Every profit surface.

SellerForge brings profit, PPC, listings, inventory, and account health into one operating layer.

Recover profit

True-profit P&L, unit economics, and reimbursement claim detection.

ClaimsTrue P&LUnit econ

Cut ad waste

PPC health monitoring, TACoS analysis, and staged spend optimization fixes.

PPC auditWaste fixTACoS

Protect account

Account-health monitoring, POA staging, and inventory stockout safeguards.

HealthPOAsStockout

Rank & convert

Listing quality audits, AI-driven builder, and Voice of Customer intelligence.

AuditBuilderVoC

One continuous Today view · six moments

Start with Today.
Follow the next best action.

The first three steps scroll one stitched, real Today page while SellerSmith stays in context. Then SellerForge opens the exact tool behind the recommendation—shown full-frame.

01 · Today's focus

One recommendation earns the spotlight

Today leads with the highest-impact opportunity, explains why it matters, and keeps the next controlled action attached.

Top of the SellerForge Today page with Today's Focus
Middle of the SellerForge Today page with business health and Action Center
Lower SellerForge Today page with quick wins and operating metrics
1
One recommendation

Dollar impact and reasoning.

2
Controlled action

Review, walk through, or snooze.

3
SellerSmith

Prompts grounded in this account.

02 · Health + priorities

See why the recommendation rose

The same page continues into six business-health dimensions and an Action Center ranked by estimated impact.

1
Six dimensions

Health at a glance.

2
Health to priorities

Status leads into the ranked queue.

3
Persistent context

SellerSmith stays beside the work.

03 · Act on the queue

Move from quick wins to operating signals

Continue down Today into listing and account-protection wins, core operating metrics, campaign performance, and inventory pulse.

Top of the SellerForge Today page with Today's Focus
Middle of the SellerForge Today page with business health and Action Center
Lower SellerForge Today page with quick wins and operating metrics
1
Quick wins

Listing and protection actions.

2
Operating pulse

Revenue, spend, ACoS, alerts.

3
Performance

Campaigns and inventory together.

04 · Time the spend

See the good and bad hours instantly

The dayparting heatmap isolates the best and worst windows, then lets the operator turn a visible pattern into a controlled rule.

SellerForge dayparting heatmap with best and worst advertising windows
1
Best window

Sunday 9–10am is isolated above the heatmap.

2
Worst window

Friday 4–5pm becomes an obvious rule candidate.

05 · Protect revenue

Turn the forecast into dated action

SellerForge surfaces the ASINs that need attention, the order quantity, and the reorder deadline before stock becomes a sales problem.

SellerForge forecasting screen with revenue forecast and dated reorder actions
1
Revenue at risk

The 30-day forecast stays visible above the queue.

2
Dated reorder actions

Seven ASINs are grouped by the date action is required.

06 · Improve the creative

Connect every finding to the exact pixel

The complete image-analysis view stays visible: product image, numbered markers, explanations, expected impact, and the fix-it brief.

SellerForge listing image audit with product image, numbered findings, analysis, and fix-it brief
1
Exact image detail

Native markers pin the issue.

2
Why it matters

Severity, evidence, and impact.

3
Fix-it brief

Turn analysis into creative work.

Top of the SellerForge Today page with Today's Focus
Middle of the SellerForge Today page with business health and Action Center
Lower SellerForge Today page with quick wins and operating metrics
1
One recommendation

Dollar impact and reasoning.

2
Controlled action

Review, walk through, or snooze.

3
SellerSmith

Prompts grounded in this account.

Top of the SellerForge Today page with Today's Focus
Middle of the SellerForge Today page with business health and Action Center
Lower SellerForge Today page with quick wins and operating metrics
1
Six dimensions

Health at a glance.

2
Health to priorities

Status leads into the ranked queue.

3
Persistent context

SellerSmith stays beside the work.

Top of the SellerForge Today page with Today's Focus
Middle of the SellerForge Today page with business health and Action Center
Lower SellerForge Today page with quick wins and operating metrics
1
Quick wins

Listing and protection actions.

2
Operating pulse

Revenue, spend, ACoS, alerts.

3
Performance

Campaigns and inventory together.

SellerForge dayparting heatmap with best and worst advertising windows
1
Best window

Sunday 9–10am is isolated above the heatmap.

2
Worst window

Friday 4–5pm becomes an obvious rule candidate.

SellerForge forecasting screen with revenue forecast and dated reorder actions
1
Revenue at risk

The 30-day forecast stays visible above the queue.

2
Dated reorder actions

Seven ASINs are grouped by the date action is required.

SellerForge listing image audit with product image, numbered findings, analysis, and fix-it brief
1
Exact image detail

Native markers pin the issue.

2
Why it matters

Severity, evidence, and impact.

3
Fix-it brief

Turn analysis into creative work.

Recommended for your account

Limited availability

Adaptive recommendations, with you in control.

SellerForge studies your connected account, recommends the few automations supported by your recent data, shows a reproducible historical preview when enough complete data exists, and lets you choose how eligible actions run.

You choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits.

A historical preview is a reproducible replay of observed exposure when enough complete recent data exists; otherwise SellerForge shows an insufficient-data state.

Explore Automations
Recommended AutomationsSafe default: Ask me
  1. 01DetectRead account signals
  2. 02RecommendRank supported options
  3. 03PreviewReplay recent history
  4. 04Choose controlKeep the mode explicit
Clockwise account-specific recommendation control loop. Detect to Recommend to Preview to Choose control and back to Detect.

Amazon seller time-savings estimator

How much of your month is
still trapped in spreadsheets?

Choose a repetitive workflow, match the slider to your account, and compare a conservative manual process with a quick SellerForge review.

Editable workloadUse your campaigns, ASINs, or reports.
Visible assumptionsEvery estimate shows its math.
Illustrative—not a guaranteeActual time varies by workflow and account.

Your time back

Select a module and adjust the workload.

Monthly estimate
25
5 campaigns100 campaigns
Manual workflow14.4h
SellerForge review1.4h
13.0Hours / month

19.58-hour workdays returned / year

How this estimate is calculated

25 campaigns × 8 minutes to review each week, compared with a 20-minute weekly exception review in SellerForge.

Illustrative workflow estimate based on editable assumptions. It is not a promise of savings or performance.

Start saving time

Simple monthly pricing

No retainer. No percentage of ad spend.

Start free, connect one account, and see the value before you pay. No credit card.

Core

$49/mo

For lean operators protecting the fundamentals.

Established brands

Growth

$99/mo

For running profit, PPC, listings, and forecasting in one place.

Pro

$199/mo

For larger teams, heavier spend, and higher limits.

Fair questions. Straight answers.

Is my Amazon account safe to connect?

SellerForge uses official Amazon authorization, keeps data access read-only by default, and never asks for your Seller Central password.

What does SellerForge check first?

SellerForge begins with financially material issues in connected data—such as reimbursement claim candidates, inefficient search terms, inventory risk, and account-health signals—then ranks what it can substantiate.

Who controls SellerForge actions?

Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password.

How quickly will I see something useful?

For a typical account, the first staged dollar-sized fix can appear in under five minutes. Larger catalogs can take longer.

Your next profit leak is
already in the data.

Connect once. SellerForge will rank what is costing you and keep the next step inside the control mode you choose.

Find my profit leaks
7-day free trial Read-only connection No credit card