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SellerForge MCP Connector

Claude, meet your
Amazon business.

Bring your Amazon business into the AI you already use. Connect SellerForge over MCP and ask about account health, reimbursements, inventory, keywords, campaigns, and your Plan of Action cases.

Free forever for read-only access: Read access stays free after your trial ends, as long as your Amazon account stays connected. A few reports (Voice of Customer, AI visibility, decision log) need a paid plan. On the Free plan, SellerForge keeps the data it already synced while your account stays active; ongoing daily syncing is part of paid plans. Subject to the Free plan terms.

ClaudeChatGPTCursorClaude Code
Start freeSee setup steps
  • Read on every plan, including Free
  • Selected controls, caps, roles & higher-risk approval stay in force

One secure connection — point any MCP-capable client here:

https://www.sellerforge.ai/api/mcp
How It Works

Sign up, connect, ask.

Three steps to bring your Amazon business into the assistant you already have open.

01

Start free

Create a SellerForge account and start the 7-day trial. No card needed.

02

Connect Amazon

Authorize Seller Central through Amazon's official Selling Partner API. Connecting Amazon Ads is optional and adds campaign data.

03

Add the connector

Paste https://www.sellerforge.ai/api/mcp into Claude, ChatGPT, or Cursor and approve access.

What Your AI Can See

Your account, in reach of a question.

Read tools cover account health, reimbursements, Plan of Action and escalation cases, keywords and rank history, inventory, listing audits, campaigns, and your document vault — ask in plain language and get answers from your SellerForge data.

Account Health

"Is my Account Health at risk? What are my ODR and late-shipment rates right now?"

Reimbursements

"What has Amazon reimbursed me in the last 90 days, by reason?"

Plans of Action & Escalations

"Summarize my open plan-of-action cases and escalations, and what is still pending."

Keywords

"Which keywords am I tracking, and where do I rank for them?"

Inventory

"How many units do I have in FBA and AWD right now?"

Listing Audits

"Which of my listings scored lowest in the latest audit, and why?"

Read on every plan, including Free. Voice of Customer, AI visibility, and the decision log need Growth or above.

What Your AI Can Do

From questions to answers you can use.

Read on every plan, including Free. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Analyst

Ask a hard question, get a real answer. "Is my account health at risk, and what should I fix first?" — your AI reads your SellerForge data and replies with the actual numbers, no spreadsheet, no export.

Report builder

Turn a question into a shareable brief. Ask for an account-health and reimbursement summary and your AI assembles it from your SellerForge data, right in the chat.

Dashboards & exports

Pull the numbers into the tools you already use. Your AI hands back structured data you can drop straight into a CSV, a deck, Sheets, or your own BI dashboard.

Start free

Connect in a few minutes · Read on every plan, including Free

The Guardrail Story

The same controls, from any supported AI.

Read on every plan, including Free. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Read-only connection

Over MCP, your AI reads your SellerForge data. It cannot stage or apply changes in Seller Central or Amazon Ads, select a control mode, or create a path around SellerForge policy.

Caps

Per-plan usage caps and action limits keep a busy month — or an over-eager prompt — from ever turning into a surprise bill or a runaway change.

Kill-switch

Revoke a connector from Settings → Connections to stop future access from that client. Turn off AI actions in Settings → AI Actions to pause execution; pending actions cannot execute while that switch is paused.

Full audit

Every action proposed or applied is logged with who, what, when, and why. Review the trail at any time; eligible changes can be paused or rolled back.

Setup

Connect the AI you already use.

Point your client at the SellerForge MCP endpoint, authorize once, and your guarded tools appear in the chat.

Claude

Web & desktop — custom connector
  1. 1Open Settings → Connectors and choose "Add custom connector."
  2. 2Paste the SellerForge MCP URL and connect your account:
https://www.sellerforge.ai/api/mcp

ChatGPT

Developer mode — new connector
  1. 1In Settings → Connectors, enable developer mode, then create a new connector.
  2. 2Paste the SellerForge MCP URL as the server endpoint:
https://www.sellerforge.ai/api/mcp

Claude Code

One command in your terminal
  1. 1Add SellerForge as an HTTP MCP server:
claude mcp add --transport http sellerforge https://www.sellerforge.ai/api/mcp

Cursor

Add to your mcp.json
  1. 1Add the SellerForge server to your MCP config:
{ "mcpServers": { "sellerforge": { "url": "https://www.sellerforge.ai/api/mcp" } } }

Setup UI can change as each vendor updates its app — the endpoint stays the same: https://www.sellerforge.ai/api/mcp

Want a ready-to-use workflow after setup? Browse SellerForge AI skills and prompts.

How It Compares

Not every Amazon MCP is the same.

What sets the SellerForge connector apart is the data behind it — the cases, audits, rank history, and reimbursement review SellerForge keeps — under the same controls as the app.

SellerForge MCP

One connector for the records SellerForge keeps for your account — account health, reimbursements, Plan of Action and escalation cases, keywords and rank history, inventory, listing audits, campaigns, and your document vault. Read on every plan, including Free. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Amazon's official options

Amazon offers two first-party options. The Amazon Ads MCP server, in open beta for Amazon Ads API partners, manages campaigns and runs reports. The Amazon Selling Partner plugin, announced September 23, 2026 for Amazon Quick and Claude and in beta for sellers in Amazon's U.S. stores, reads listings, inventory, and sales, and can adjust prices and update listings after you review and approve each action. SellerForge's connector adds the records SellerForge keeps for you: Plan of Action and escalation cases, listing audit scores, tracked keyword rank history, possible FBA reimbursement discrepancies, and your document vault.

Generic SP-API bridges

A raw SP-API-to-MCP bridge passes an AI’s calls directly to Amazon’s APIs. Unless the bridge adds its own staging, approval step, and audit trail, a write goes straight through, which is exactly what you do not want an AI doing unsupervised.

Amazon’s options reflect Amazon’s own announcements, checked September 25, 2026; generic bridges are described as a category, not a specific product. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.

Official Amazon APIs only — SP-API + Advertising API
You choose the mode — higher-risk changes always require approval
Full audit trail — with a one-switch kill-switch
Designed for Amazon's agent-era policies
Plan Availability

What unlocks on each plan.

Reading your account works on every plan. A few reports need Growth or above.

MCP capabilityWhat your AI can doAvailable on
ReadAccount health, reimbursements, POA & escalation cases, keywords & rank history, inventory, listing audits, campaignsEvery plan, including Free (Amazon connected)
Growth reportsVoice of Customer, AI visibility, decision logGrowth, Pro & Agency

The MCP connector is included with every plan — no add-on fee — and read access continues on SellerForge Free while your Amazon account stays connected. Compare plans →

FAQ

MCP, answered.

MCP is an open standard that lets an AI assistant securely connect to an outside tool or data source. SellerForge runs an MCP server at https://www.sellerforge.ai/api/mcp, so an MCP-capable client — Claude, ChatGPT, Cursor, or Claude Code — can call your guarded SellerForge tools directly from the chat. It maps the tools you already have inside SellerForge; it is not a separate product to learn.
Connect through the SellerForge MCP connector — you never hand Claude your Seller Central password. In Claude, open Settings → Connectors, choose "Add custom connector," and paste the SellerForge MCP URL (https://www.sellerforge.ai/api/mcp); in Claude Code, run one command to add it as an HTTP MCP server. You authorize your SellerForge account once, and Claude can then read your SellerForge data. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. The same endpoint works for ChatGPT and Cursor.
Yes. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. Over MCP, your AI reads your SellerForge data; it cannot change anything in Seller Central or Amazon Ads. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. You can pause or revoke the connection at any time.
SellerForge accesses your account only through Amazon's official, authorized APIs and never asks for your Seller Central password. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.
Your AI can read account health, reimbursements, Plan of Action and escalation cases, keywords and rank history, inventory, listing audits, campaigns, and your document vault. Read on every plan, including Free; Voice of Customer, AI visibility, and the decision log need Growth or above. The connector does not stage or apply changes in Seller Central or Amazon Ads. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.
Disconnect the MCP connector from Settings → Connections in SellerForge, which revokes the key or token that client was using, and remove the connector inside your AI client. To pause pending execution, turn off AI actions in Settings → AI Actions; pending actions cannot execute while that switch is paused. The audit trail preserves every proposed or applied action.
Any MCP-capable client that supports remote HTTP servers, including Claude (web and desktop custom connectors), ChatGPT (developer mode connectors), Claude Code, and Cursor. You point the client at the SellerForge MCP endpoint once, connect your account, and your guarded tools appear in that assistant.
No. The MCP connector is included with your SellerForge plan — there is no add-on fee. Read on every plan, including Free.
Read-only access is free forever. Read access stays free after your trial ends, as long as your Amazon account stays connected. A few reports (Voice of Customer, AI visibility, decision log) need a paid plan. On the Free plan, SellerForge keeps the data it already synced while your account stays active; ongoing daily syncing is part of paid plans. Subject to the Free plan terms. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.
If your Amazon account stays connected, Claude, ChatGPT, and Cursor keep read-only access on SellerForge Free. On the Free plan, SellerForge keeps the data it already synced while your account stays active; ongoing daily syncing is part of paid plans. A few reports (Voice of Customer, AI visibility, decision log) need a paid plan.
Connections are rate-limited to prevent abuse, so an unusually heavy burst of requests can be refused for a short time.
Yes. SellerForge connects only through Amazon's official, authorized APIs, identifies itself as approved third-party tooling, and never logs in with your password. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.
As of September 25, 2026: Amazon offers two first-party options. The Amazon Ads MCP server, in open beta for Amazon Ads API partners, manages campaigns and runs reports. The Amazon Selling Partner plugin, announced September 23, 2026 for Amazon Quick and Claude and in beta for sellers in Amazon's U.S. stores, reads listings, inventory, and sales, and can adjust prices and update listings after you review and approve each action. The SellerForge connector reads the records SellerForge keeps for your account — Plan of Action and escalation cases, listing audit scores, tracked keyword rank history, possible FBA reimbursement discrepancies, and your document vault — alongside account health, inventory, and campaigns. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.

Bring SellerForge into your AI.

Connect Claude, ChatGPT, Cursor, or Claude Code to your Amazon business over MCP. Read on every plan, including Free.

Start freeSee pricing

Included with your plan · SellerForge controls stay in force · Cancel anytime

Claude and Claude Code are trademarks of Anthropic; ChatGPT of OpenAI; Cursor of Anysphere. SellerForge is not affiliated with or endorsed by them, or by Amazon.com, Inc.