Claude, meet your
Amazon business.
Manage your Amazon business from the AI you already use. Connect SellerForge over MCP and ask about profit, ads, keywords, inventory, and account health — then stage guarded actions for review in SellerForge.
- Read on every plan, incl. trial
- Propose on Growth+ · Apply approved actions on Pro/Agency
- Selected controls, caps, roles & higher-risk approval stay in force
One secure connection — point any MCP-capable client here:
https://www.sellerforge.ai/api/mcpConnect, ask, approve.
Three steps to run your Amazon business from the assistant you already have open.
Connect once
Point your AI client at https://www.sellerforge.ai/api/mcp and authorize your SellerForge account. One connection maps every tool you already have — no new tool to learn.
Ask in plain language
Ask about profit, ads, keywords, inventory, or account health right in the chat. Your AI queries your live SellerForge data and answers with real numbers, not guesses.
Review the proposal
When you want something changed, the AI stages a proposal in SellerForge. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval. Apply a previously approved action on Pro or Agency.
Your whole account, in reach of a question.
Read tools span every corner of your business — ask in plain language and get answers from your live SellerForge data.
Profit & P&L
"What was my true net profit last month after fees, ads, and COGS?"
Advertising
"Which campaigns have the worst ACoS this week, and where is spend being wasted?"
Keywords & Search Terms
"Which search terms are bleeding money, and which are worth harvesting to exact match?"
Inventory & Forecasting
"Which SKUs will run out of stock in the next 30 days at the current sell-through?"
Account Health
"Is my Account Health at risk? What are my ODR and late-shipment rates right now?"
Voice of Customer
"What are customers complaining about most in recent reviews and returns?"
Read access is available on every plan, including the free trial.
From answers to guarded action.
Read on every plan, including the trial · Stage proposals on Growth and above · Apply a previously approved action on Pro or Agency. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.
Analyst
Ask a hard question, get a real answer. "What’s my true net profit after fees, ads, and COGS?" — your AI reads your live SellerForge data and replies with the actual numbers, no spreadsheet, no export.
Report builder
Turn a question into a board-ready document. Ask for a 90-day advertising review and your AI assembles it from your account — the same Deliverable Builder output, generated right in the chat.
Guarded operator
When something needs changing, your AI stages the exact edit and reasoning. SellerForge applies the configured controls. Apply a previously approved action on Pro or Agency.
Wireless Earbuds Pro — Sponsored Products
Pause ads · 6 days of stock left
Paces to sell out in ~5 days · current ad spend shown in the proposal
Illustrative example — not a real account.
Dashboards & exports
Pull the numbers into the tools you already use. Your AI hands back structured data you can drop straight into a CSV, a deck, Sheets, or your own BI dashboard.
Connect in a few minutes · read on every plan, including the trial · stage proposals on growth and above · apply a previously approved action on pro or agency
The same controls, from any supported AI.
Read on every plan, including the trial · Stage proposals on Growth and above · Apply a previously approved action on Pro or Agency. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.
Staged actions
Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password. MCP drafts a change as a staged action and cannot select a control mode or create a path around SellerForge policy.
Approval inbox
Every MCP proposal lands in your approval inbox. Approve, edit, or dismiss it. Apply a previously approved action on Pro or Agency.
Caps
Per-plan usage caps and action limits keep a busy month — or an over-eager prompt — from ever turning into a surprise bill or a runaway change.
Kill-switch
Revoke a connector from Settings → Connections to stop future access from that client. Turn off AI actions in Settings → AI Actions to pause execution; pending actions cannot execute while that switch is paused.
Full audit
Every action proposed or applied is logged with who, what, when, and why. Review the trail at any time; eligible changes can be paused or rolled back.
Connect the AI you already use.
Point your client at the SellerForge MCP endpoint, authorize once, and your guarded tools appear in the chat.
Claude
Web & desktop — custom connector- 1Open Settings → Connectors and choose "Add custom connector."
- 2Paste the SellerForge MCP URL and connect your account:
https://www.sellerforge.ai/api/mcpChatGPT
Developer mode — new connector- 1In Settings → Connectors, enable developer mode, then create a new connector.
- 2Paste the SellerForge MCP URL as the server endpoint:
https://www.sellerforge.ai/api/mcpClaude Code
One command in your terminal- 1Add SellerForge as an HTTP MCP server:
claude mcp add --transport http sellerforge https://www.sellerforge.ai/api/mcpCursor
Add to your mcp.json- 1Add the SellerForge server to your MCP config:
{
"mcpServers": {
"sellerforge": {
"url": "https://www.sellerforge.ai/api/mcp"
}
}
}Setup UI can change as each vendor updates its app — the endpoint stays the same: https://www.sellerforge.ai/api/mcp
Not every Amazon MCP is the same.
What sets the SellerForge connector apart is coverage and control — the whole business, with guardrails on every write.
SellerForge MCP
One connector that maps your full SellerForge toolkit — profit, ads, keywords, inventory, health, and Voice of Customer. Read on every plan, including the trial · Stage proposals on Growth and above · Apply a previously approved action on Pro or Agency. MCP cannot select or change an execution mode or bypass caps, role checks, or higher-risk approval.
Amazon's official MCP
Amazon's own MCP server exposes the Amazon Advertising API only. Useful for ads, but it does not cover profit, inventory, listings, account health, or the rest of your operation.
Generic SP-API bridges
Raw SP-API-to-MCP bridges hand an AI direct API access with no staging, no approval step, and no audit trail — the write goes straight through, which is exactly what you do not want an AI doing unsupervised.
Read-only stops at analysis
Some Amazon MCPs are read-only by design — analysis is where they stop. SellerForge reads everything and stages the fix. SellerForge keeps the selected mode, caps, roles, higher-risk approval, and full audit trail in force. Apply a previously approved action on Pro or Agency.
Comparison reflects each option’s stated scope. SellerForge is not affiliated with or endorsed by Amazon.com, Inc.
What unlocks on each plan.
Reading your account works everywhere. Proposing and applying approved actions unlock as you move up.
| MCP capability | What your AI can do | Available on |
|---|---|---|
| Read | Query profit, ads, keywords, inventory, health & Voice of Customer | All plans — including the free trial |
| Propose actions | Stage a guarded change into your approval inbox | Growth, Pro & Agency |
| Apply approved actions | Execute an action you have already approved | Pro & Agency |
The MCP connector is included with your plan — no add-on fee. Compare plans →
MCP, answered.
Bring SellerForge into your AI.
Connect Claude, ChatGPT, Cursor, or Claude Code to your Amazon business over MCP. Read on every plan, including the trial · Stage proposals on Growth and above · Apply a previously approved action on Pro or Agency.
Included with your plan · SellerForge controls stay in force · Cancel anytime
Claude and Claude Code are trademarks of Anthropic; ChatGPT of OpenAI; Cursor of Anysphere. SellerForge is not affiliated with or endorsed by them, or by Amazon.com, Inc.